Strong self confidence and creative which is drawn from Hening sukmadewi (Dewi). This is make her plunge to business of quilt because she saw that the unique product is very prospektive forwards. One of the product becoming its pledge is bed cover with various motif manner like animation figure, flower and or butterfly.
Butterfly design represent one of the customer favorite, especially mothers circle. While teen girl usually flower motif and teen boy usually animation figure. Besides attending immeasurable designs, she also use materials of perca as individuality of its brand product.
Strong self confidence and creative which is drawn from Hening sukmadewi (Dewi). This is make her plunge to business of quilt because she saw that the unique product is very prospektive forwards. One of the product becoming its pledge is bed cover with various motif manner like animation figure, flower and or butterfly.
Butterfly design represent one of the customer favorite, especially mothers circle. While teen girl usually flower motif and teen boy usually animation figure. Besides attending immeasurable designs, she also use materials of perca as individuality of its brand product.
In the early of 2008 she decides to start business of quilting, with the skill that she have, she begin to creating bed cover of quilt. With early capital equal to Rp 5 millions that she used to buy raw material and equipments like cotton cloth of perca, scissors, yarn, gauge and pencil.
Although as beginner in business of bed cover quilt, Dewi not only going with the stream. She choose to use cloth of perca as material with her own creation design like butterfly application and or wayang siluet. But she also accept order as according to desire of the customer, for example animation film character like Spiderman and Naruto.
Besides attended cheerful colour but remain to elegan, for example colour of cream with gorgeous butterfly application. Because the market which she are balmy is adolescent, woman and housewife which is have young soul. Beside that, she also use combined cheerful colour like cream, green of moss, pink, white, yellow, blue sky and bright red.
The technique that is used by Dewi is Japanese technique so that almost entire quilting is handcrafted. For the design of bed cover per month she can make 4-5 new sample design of bed cover quilt. And to follow the example in catalog each six months the products will be change accommodated with model trend.
Besides the model which is always up to date, the quality of product is also the priority of dewi’s product. Because she use cloth of perca with material from 100 % cotton which is well known strong and smooth. “I can’t use cloth of perca with material from 80% cotton because it’s more slippery and it’s hard to quilt,” Dewi said. So that bed cover that she made is very soft and even safe for sensitive skin.
Until now she have been produce more than 50 bed cover design just like bed cover of quilt with flowers motif, peoples, butterflies, animation character such as Spiderman and Naruto. According to her, now the trend of bed cover quilt is butterflies motif for young mother. She sold the bed cover per piece, but if purchasing in many number minimum 3 unit to be resell by merchandiser, given discount 10%. The price that she offered for 1 pc bed cover size 250 x 270 cm (Queen) start from Rp 2.5-3 millions depends on the difficulty level. For example, the price of bed cover with butterfly motif, Naruto, people is Rp 2.5 millions and flowers motif is Rp 3 millions.
To make the product more beautiful, Dewi intend design the packaging with box which is made by plastic material with cheerful colours to draw the customer. The Sale system is selling to break, except for damage product can be return at longest 2 week after purchasing. Besides bed cover she also make various other products like bag at the price of Rp. 250-300 thousand/pc, baby mop of Rp 600-850 thousand/pc and chair pillow case at the price of Rp 150 thousand/pc. Seeing market respond quiet good, next year she plan to produce more various quilting product like shoes and or mineral water gallon chase.
For more information please contact:
Hening Sukmadewi, Producer of Quilt Bed Cover
Jl. Lumut Hijau II F42 Blok L Mega Cinere Depok – West Java
Phone: 021-93499565
Website: http://www.galerimegacinere.com
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