Artless white shoes or recognized by cheap canvas shoes can become costly if given the hand painting touch. Design and its motif with character of course progressively enthused by consumer. Dedy Hikmat (19), a young man from Bandung trying through the business which simple but unique. Realizing that this business easy to in imitating, then he draw market sympathy by attending painted shoes design adapted for his cutomer segment that is adolescent. It is not strange that Dey Shoes which become a label for the business, during one month its capital employed have returned. How his business story is? According to Dedy Hikmat or Dey, business have theme to paint by hand this have been elaborated by many people. But paint in shoe media still rareness in comparing with clothes media. For that he set his mind on that he decide to
Artless white shoes or recognized by cheap canvas shoes can become costly if given the hand painting touch. Design and its motif with character of course progressively enthused by consumer. Dedy Hikmat (19), a young man from Bandung trying through the business which simple but unique. Realizing that this business easy to in imitating, then he draw market sympathy by attending painted shoes design adapted for his cutomer segment that is adolescent. It is not strange that Dey Shoes which become a label for the business, during one month its capital employed have returned. How his business story is?
According to Dedy Hikmat or Dey, business have theme to paint by hand this have been elaborated by many people. But paint in shoe media still rareness in comparing with clothes media. For that he set his mind on that he decide to elaborate paint shoe business. More than anything else he have owned authorized capital that is hobby paint from small and also have experience in distro selling clothes paint property of his friend in Dewi Sartika area, Bandung.
Realizing that painted shoe business is easy to imitated, so to draw a market, Dey attending painted shoes product with various motif deputizing adolescent character with colour combination which is cheerful like pink, blue, yellow, orange and contrast colour. Like painted shoes which have words article motif and stream castanets picture of power pop, pictorial painted shoes of famous football player like Cristiano Ronaldo, pictorial painted shoes of cartoon Smurf, Doraemon, Spongebob and Shuki Desuka doll. Those shoes is represent each adolescent segment of music lover, film title, cartoon and ball. For the trend of product, besides creating motif, picture and colours alone, he also combine its motif picture with adolescent customer demand especially and this cause his painted shoe more eye catching.
One of the excess of Dey's painted shoes compared to its competitor, besides immeasurable motif, presented colours seen sharply. The secret is, he used paint of sablon merk of GL, SPW and Plastisol. The paint have a good quality fade-proof when hit by water so that when portrayed at shoes the picture or motif will not fade or moult. That thing have already proved of test passing , then painted shoes during 2 x 24 hour, he soak in water and the result is painting in the shoes is not moult. While for canvas shoe, he select shoe type of slop, Van'S and of PX style which is easy to wash.
For the motif design, he try to always release which is up to date , mean 6-8 sample newest design painted shoes created in a month. He also presenting in Friendster and kaskus blog every two months, usually updated the presented shoes. Untill now, Dey confess that painted shoes is true it's becoming a trend, where emulation start to see. He feel that's not constraint because the mentioned represent challenge for him to created more and more good stuffs.
So far the competitors for his product still a little, because the segment for this product is adolescent. Prospect of this painted shoes business in the future, he sure will be fair during he continue innovating in the case of used shoes type and motif more is multiplied.
Nowadays, Dey's painted shoes rapidly grow. In a month he can produce for about 30 shoes with more over 50 motif design. As for painted shoes price which offered is Rp 150 thousand adult size (36-37). Confessed by Dey, his painted shoes is sold set ofly with broken system. This matter remember the amount of its limited product. Meanwhile for ordering, he usually ask prepayment equal to 50% from shoes price. While the order from outside of Bandung hit by the cost of delivery.
For more information please contact:
Dey Shoes
Jl. Taman Sari 118B/56 Bandung
Jl. Babakan Sukatma No.7
RT 05/09 Cicaheum Bandung
West Java, Indonesia
Cell phone: 085720585631
FS: dheyakuzza@yahoo.com
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